What are the difficulties to pay attention to in the layout of the exhibition hall of the CIIE?

Nowadays, more and more companies are realizing the importance of exhibition hall layout. A good exhibition hall can showcase the company's image, highlight its characteristics, and give visitors and exhibitors a rough understanding of the enterprise in a short period of time, leaving them with a good impression invisibly. So what issues should be noted in the layout of the exhibition hall?

1. Establish and improve the guidance system

The guidance system can guide the audience to visit along the route, preventing them from walking around like headless flies. Otherwise, the visiting effect will be poor, and too many people may cause congestion and chaos, resulting in unnecessary safety accidents. On the other hand, the guidance system also helps the audience understand the layout of the exhibition hall and quickly find their favorite places. The layout of the exhibition hall should allow the audience to carry it with them.

2. Pay attention to adding eye-catching factors

The content of the exhibition hall must attract the audience, who will find it interesting and visible. For example, using glass to make the space look larger, adding interaction can provide a customer experience, lighting and other backgrounds should be simple, so that tourists can pay more attention to the product. The layout of the exhibition hall should arouse the interest of the audience and generate an impulse to talk to the exhibitors.

3. Consider costs

When laying out the exhibition hall, not only does it require spending money on the layout itself, but it also requires spending money on equipping many things related to the exhibition hall. Sometimes there may even be various press conferences, performances, and other activities, which greatly increase costs. While confirming the expected exhibition effect, it is important to calculate the economic account, otherwise it is easy to achieve twice the result with half the effort. For example, pay attention to the selection of booth materials. According to the layout plan, try to reduce the cost of exhibition hall layout as much as possible.

The layout of the exhibition hall is not a random matter. It can highlight the company's personality and brand, invisibly increase the audience's recognition of the company and its products, and bring more business opportunities. Exhibition halls are a new market for showcasing corporate image, and their layout will become increasingly important.