Revealing the Truth of "Zero Design Fee" in Exhibition Design and Construction

Recently, the editor of Guangzhou Exhibition Design and Construction Company received a message from a netizen, "Exhibition design and construction can be exempted from design fees from others, why can't your family?" This made the editor of Guangzhou Exhibition Design and Construction Company laugh and cry. As the client asked, today I will take you to talk about the issue of "zero design fees" in Guangzhou Exhibition Design and Construction. Is this a trap or a gimmick? Let's take a look together!

1、 The truth behind the so-called "zero design fee" and common patterns

A booth without design has no soul. The cost of designing and building an exhibition booth can range from tens of thousands to millions. If you dare to ask free designers to help you design, it must be said that your heart is too big! The consequences may also be due to the operation of the exhibition design and construction project.

After all, a mature Guangzhou exhibition design and construction plan includes many aspects, such as project approval, exhibition hall design, booth design, booth construction, and so on. The shortest completion time is also over two weeks, but a Guangzhou exhibition design and construction company has no design fees and doesn't know what they want to do?

There are generally three common modes of not having design fees: transferring design fees, secretly collecting design fees, and simplifying design costs. Transfer design fee: On the surface, design may seem free, but in reality, design fees are added to the main materials or other projects.

In this way, most designers are engaged in sales, not design. They do not consider the needs of customers and the practicality of customized booth solutions, but rather try to increase revenue from booth construction. Concealed design fee collection: Before signing the contract, he said the design was free.

After paying the deposit, he found that the plan was free, but subsequent design drawings such as construction drawings and renderings still had to be charged. And almost all free design companies require you to sign a contract for construction in order to obtain truly valuable drawings.

Simplify design costs: Such Guangzhou exhibition design and construction companies may not have qualified exhibition designers at all, but instead use some interns or sales personnel to falsify and take your exhibition design and construction project for "internship", or search for some drawings online, make simple modifications, and then submit them. These pieced together things look decent, but it is absolutely impossible to return them to the ground in a 1:1 ratio.

2、 A vicious cycle and company closures have occurred

Under the premise of no design fees, ambitious design talents continue to flow away. Young designers or interns come to fill the gap, losing the motivation to design, so they accidentally find some solutions to deal with it. Compared to these young designers or interns, most of them lack experience, do not understand life, and even do not have much concept of exhibition hall design.

How to design an exhibition? So in a vicious cycle, the company went bankrupt, and the ultimate victims were the owners who coveted "zero design fees".

3、 The value of design fees

The General Office of the Ministry of Finance of the People's Republic of China has issued the "Methods and Standards for Formulating Budget Plans for Exhibition and Exhibition Project Expenditures". The standard composition of the exhibition design and construction price budget takes into account all costs required from project initiation to completion. Museums shall not exceed 14000 yuan per square meter, and memorial halls shall not exceed 12000 yuan per square meter. Museums shall not exceed 10000 yuan per square meter.

The calculation standard is based on the exhibition hall area. Note: The exhibition hall is controlled according to the budget standards of the art museum, while the science and technology museum is controlled according to the budget standards of the art museum. Of course, the final design and construction cost for the exhibition will be calculated based on the price level in Guangzhou. Design was originally a specialized service industry that not only required selling expertise, but also required time and effort. As the saying goes, free things are the most expensive, and time is the greatest cost. If a company tells you about free design, please think twice.