The planning process and key points of press conference activities

As is well known, planning press conference events is a beneficial weapon for public relations marketing. The planning of press conference activities is not only beneficial for guiding public opinion, but also for establishing a good image of social organizations. It can not only convey information, but also provide media personnel with experiences and feelings for communication activities. So what is the process and key points of planning a successful press conference event?

1、 Determine the planning date, location, and news points for the press conference event. Note: Based on the release date of the event, we should promote our external publicity, explore key news points, create news effects, and avoid conflicts with major news events. The steps should be completed 20 days before the official press conference event planning, and no later than 15 days. The meeting venue should be reserved before the invitation letter is sent, otherwise it will affect the next step.

2、 Determine the organizers and participants, including advertising companies, leaders, clients, peers, media reporters, etc., coordinate the scale and prices with the press conference event planning contractor, sign contracts, and draft a detailed invitation list, meeting agenda, schedule, and press conference site layout plan. Attention: This step is mainly requested by the organizer, and the organizer is specifically responsible for it.

3、 According to the invitation list, the Ministry of Labor and Cooperation issues an invitation letter to ensure that important personnel are not absent from the press conference due to improper arrangements. Retrieve confirmation information and prepare a detailed list of participants for further arrangements.

Note: This step must be planned, with a dedicated person in charge, appropriately expanding the invitation list, implementing public relations and follow-up work for important personnel, and developing a backup plan to ensure the number and quality of participants in the planning of press conference activities.

4、 Purchase gifts, select hosts, etiquette personnel, and receptionists, and provide training and rehearsals. Design the backboard, arrange the venue, and fully consider every detail, such as audio, projection equipment, news conference event planning host, leadership news conference event planning speech, news conference event planning post event media news announcement, on-site music selection, and entertainment arrangement between meetings.

5、 Before the official press conference, check if all preparations are ready one to two hours in advance, refine the meeting agenda to minutes, and develop remedial measures for unexpected situations.

6、 Start the press conference as planned. The press conference project is usually used for guest check-in, VIP reception, host announcing the start and agenda of the press conference, meeting according to the agenda, post conference dinner communication, and personal activities with special public relations needs.

7、 Monitor the press conference activities, plan media releases, organize audio and video materials, collect conference clippings, create a collection of press conference results (including guest lists, contact information, press conference media reports, press conference summary reports, etc.), store them as materials for the Enterprise Marketing Department, and create corresponding promotional materials on this basis.

8、 Evaluate the effectiveness of press conference event planning, collect feedback information, and summarize experience.