Factors and key points to consider before setting up an exhibition

How to conduct exhibition construction for enterprises to attract attention

Nowadays, when companies participate in exhibitions, they always enter a strange circle, and the exhibition results are getting worse and worse. The booth builders they find are also changing every year. How to attract audiences through booth exhibition design, attract attention through booth construction, and enable enterprises to stand out when participating in exhibitions are the key points that enterprises should pay attention to at present.

1： Clarify the purpose of the company's exhibition

The main purposes of enterprise exhibitions are as follows: obtaining sales orders, finding partners, showcasing corporate image, and understanding the industry market. So when choosing an exhibition, enterprises should pay attention to combining the nature of the exhibition with the purpose of their participation, and achieve wise participation. And when choosing a booth builder, it is also important to keep your eyes open and find an excellent exhibition design company.

It is shown that almost all enterprises hope to obtain sales orders, accounting for about 85% of the participating enterprises, which is particularly prominent among small and medium-sized enterprises; The proportion of enterprises aimed at finding partners is also relatively high, accounting for about 55%; Enterprises that aim to understand market conditions are relatively few among many, with only about 17%.

Enterprises with these purposes as the main focus are more suitable for exhibitions with strong professionalism. These exhibitions have a concentrated professional audience, which has a good effect on obtaining orders and seeking partners. At the same time, a large number of professional visitors can grasp more accurate industry information.

Most companies that aim to showcase their corporate image have a strong influence in the industry, and participating in exhibitions is no longer for the purpose of obtaining orders. Such companies have no significant constraints on their participation, and can participate in professional exhibitions, as well as high-level and high traffic related exhibitions.