Answering the differences between booth design and showroom design

Generally speaking, exhibition design can be divided into booth design and exhibition hall design. Many people confuse booth design with exhibition hall design, with only a one word difference between the two, but the difference can be significant. Here, the editor of Chuangjie Exhibition will explain the differences between the two.

Booth design is mainly aimed at the design of bare space booths at exhibitions. Booth design is mostly temporary, aimed at showcasing new products and technologies of enterprises, expanding sales channels, and enhancing the brand of enterprises as a promotional activity.

Firstly, there is a difference in usage time. Booths can usually be withdrawn in about three days, while exhibition halls are used for a long time. Therefore, attention should be paid to the selection of materials. The exhibition hall also has a shelf life, and if there are any problems during the process, they need to be repaired by the manufacturer.

Secondly, the design focus is different. Booth design: The basic shape of the booth is the backbone of the entire booth, which is the key to the formation of a large effect in booth design, and its impact on the farsightedness effect is particularly important. Among all forms of artistic expression, color is the most susceptible to infecting people's psychology, leading to judgments of good and evil. The design of colors is a crucial part of booth design and a crucial factor in success or failure.

Exhibition Hall Design: Emphasis is placed on the grasp of content and spatial layout, with a reasonable layout to produce the most ideal display effect in limited space. This is a topic that exhibition hall design companies need to focus on researching. After understanding the customer's needs, exhibition design companies should repeatedly plan and demonstrate to obtain the best layout plan, laying a solid foundation for later exhibition design.

Thirdly, targeting different groups of people. The exhibition halls are mostly aimed at government leaders, major clients, and internal employees of enterprises, while the exhibition focuses more on attracting the participation of channel merchants and the general public.